NEXT
Cisco ⨉ Live Nation (GPJ)
Feb 2024
Cisco Live 2024 Amsterdam

#TouchDesigner #Kinect Tracking #Motion-reactive Visuals #Interactive Display #User Engagement #Real-time Interaction #Brand Partnerships #Brand Story #Experiential Marketing #Live Event Technology #Spatial Interaction

Role: Creative Technologist (independent development)

Overview

This motion-reactive visual installation was developed for Cisco and Live Nation’s partnership at Cisco Live 2024, using sensor-based interaction and generative visuals to explore emotion as a collective, shared experience. The installation combines Kinect tracking, TouchDesigner, and real-time motion systems to transform audience movement into a personalised visual response, creating an experience where interaction becomes part of the visual narrative itself.

Problem / Purpose

The project was developed to express the partnership between Cisco and Live Nation by visualising the connection between human emotion and the technology that powers live experiences. While Live Nation creates shared emotional moments through concerts, Cisco provides the connectivity and infrastructure behind them. The goal was to translate this relationship into an interactive visual system, allowing participants to see how their presence and movement become part of a larger collective emotional field.

Process

I designed and built the interaction system and visual behaviour of the installation, focusing on how sensor input could be translated into fluid and meaningful motion. Using Kinect for body tracking and TouchDesigner for real-time visual generation, I developed a particle-based system where user movement influences the flow and behaviour of the visual field around a central Cisco logo.

In its resting state, the particles move dynamically and randomly around the screen, representing the ambient emotional energy of a live concert environment. When a visitor enters the space, the system responds directly to their movement as the particle flow around their body and creating a personalised visual imprint within the larger system.

A key part of my role involved refining the responsiveness and visual language of the interaction, ensuring that the movement felt fluid, reactive, and emotionally expressive rather than mechanical.

Outcome

This interactive installation transformed abstract emotional concepts into a tangible, responsive visual experience. It demonstrates the potential of sensor-driven motion/visual systems in storytelling, public engagement, and brand communication.