NEXT
Powerful Plants (GPJ)
Apr 22 2024
Museum of Future, Dubai

#Multi-sensory Experience #Interactive Storytelling #Brand Story #Localisation #Experiential Marketing #Product Launch #Interactive Installation #Sensor System

This project for Starbucks’ MENA coffee launch at the Museum of Future, Dubai. It is an interactive experience with the rich tapestry of spices in the coffee, and understand the enriching flavours and scents that dance upon the taste buds.

Guests will move onto a multi-sensory experience that celebrates the power of plants to give them the feeling of alertness and enjoyment through drinking coffee.

Blending the natural and digital world with a touch triggered video installation that also allows them to experience the aromas and spices found within notes of our coffee blend: Cardamom, cinnamon, saffron, rose water…