Booking.com × UEFA (Amsterdam)
The users begin their journey by stepping into the area, greeted by the sight of a gleaming trophy displayed on a plinth with a branded backdrop, setting the perfect scene for a memorable photo opportunity. Capture the moment and immortalise their experience with snapshots alongside the trophy.
Next, take on the Kick Challenge, an exhilarating game setup against a recessed wall with mounted icons. Kick the ball at these icons to score points, each successful hit being swallowed by the icons upon impact. Their score will be recorded for the leaderboard, where the highest scorers vie for a fantastic prize.
As they engage in the challenge, discover the commercial power of Booking.com’s sport partnerships, learning about the benefits and opportunities they bring. The leaderboard adds an extra layer of excitement, motivating users to give their best and compete for the ultimate reward.
Booking.com × MLB (Miami)
For Miami, it was an interactive baseball pitching game, celebrating the partnership between Booking.com and MLB. The users start by capturing a memorable photo with the gleaming trophy against a branded backdrop. Then, it tests their skills by pitching baseballs at targets mounted on a recessed wall. Each successful hit scores points and is recorded on the leaderboard, where top scorers compete for an exciting prize. They learn about the powerful partnership and its benefits while enjoying this thrilling experience.